Most companies use only half of what they already have.
Here is how I put the unused half to work.
Nobody knew what moved their pay
Bonuses came once a year from company profit, so nobody knew what their own work was worth. I built KPIs by role, tied to pay and paid quarterly, with a live dashboard. The team pulled in one direction.
The money was in the detail
Prices changed once a year, and nobody looked below country totals. I went down to each room and each day, found the nights that sat empty at peak, and priced them. Peak-season rates rose 20%.
Three systems, three answers
To check if a unit was free, the team looked in three systems and got three answers. I mapped the stack, redesigned it and rebuilt the CRM. Leads stopped falling between teams.
People doing a machine's job
27,000 leads a month, answered by hand whenever reps got to them. I audited the processes, found the repetitive manual work and wrote an automation plan. From it I designed an AI agent that takes every inbound lead to a free trial and tests its own messages. The team later replaced support with a bot as well.
Traveling
Swimming
Sourdough baking
Fishing
Mushroom hunting