Multiple systems. No single picture. Your systems don’t talk to each other. The data is there. Decisions still run on gut feel. Staff lose hours building reports by hand.
For over 15 years I have led the commercial side of international companies across Eastern Europe, the Middle East and Asia-Pacific: hotels, real estate companies, booking platforms and management companies.
Today I also build with technology myself: automated reporting that replaced manual data collection, AI agents that serve guests around the clock, and AI operating systems for hotels and for leaders. I use it for one thing: to make my own work and the business around me more effective.
That is the combination I bring to your business. I know how revenue, sales and distribution run, and I understand the technology behind them. So I find the real problem quickly, see the fix and build it with my own hands.
I work with business owners and leadership teams that are ready for change.
I build them around your tasks. Some connect to the systems you already use, others run on their own.
Every system and data source in one place: PMS, channel manager, RMS, CRM, reviews, finance and more. It runs on your company’s own AI account, and guest personal data is removed before AI sees it.
It learns how you work and what you care about. You stop explaining the same thing a hundred times, and it becomes an extension of you.
Two to three hours with you and the people who run your systems. You get a written map: what you have, where money leaks, where I would start.
Commercial leadership, full-time or part-time, worldwide. I build the team and the technology that grow your revenue.
A build scoped to your task: a control room, an automation or a set of modules. Scope and price come out of the discovery session.
The discovery session takes two to three hours. After that it depends on how your systems can be reached: a module on an API goes in faster than one on weekly exports. You get the plan and dates with the written map.
No. Everything reads from the systems you already run. Branded and franchise hotels run fully on the exports they already receive.
During discovery I work with your IT lead and the people who run each system. They know where the data breaks.
It stays on a hotel machine or your own cloud server. Guest data is depersonalised there before anything reaches the AI model, and the account is in your name.
Yes. I work remotely or on site, worldwide.
Nothing technical. I set it up, you talk to it in plain language, and you get a runbook for everything it does.
Everything keeps running. The code, documentation and runbook sit in your repository, and any Claude Code user can pick it up.